High quality content for the web.

How we can help.

Contentisus alleviates the demands of online businesses to produce high quality content. The ability to deliver a blog, White Paper, Market Research as an effective mechanism for improved retention, registration, lead generation and interaction is often difficult to achieve. Contentisus can can help by outsourcing the generation of high quality content.

The services we offer include:

Customer Micro Blog

·         Creation of professional template

·         Leading bloging tools within privately hosted domain.

·         Editorial assistance and direction

·         The creation of personas oriented towards prospective customers.

·         Layout and design of content once editorial is complete

·         Email and RSS database management

·         Consultation on avoidance of spam traps and black listings by ISPs

·         Accurate and timely reports on RSS/Email distributions

·         Consultation on web integration and list development

·         Project and deadline management 

White Papers

·         4 to 6 page business oriented content  (approx. 2400 to 3600 words)

·         Editorial expertise in interviewing vendor contacts, (customers, consultants, technical or business staff)

·         Integrated content with secondary research

·         Integration of any graphics, charts, tables, etc.

·         Layout and design within client’s white paper format

·         Client has final approval of content

·         Consultation on promotional tactics for lead generation

Case Studies

·         Editorial interviews vendor’s customers via telephone

·         Client has option to participate in the phone interview

·         Client provides direction regarding topic and theme of the case study

·         Draft study is provided to the client for review and approval

·         Final draft is provided to client for approval by vendor’s customer

·         Case Study is formatted and provided in PDF.

·         Consultation on promotional tactics for lead generation

Webinars

·         Specific goals and strategy development for webinar

·         Content development in collaboration with vendor

·         Determination regarding who handles webinar logistics. (pricing impacted by this item)

·         Trial run prior to live presentation

·         Client has final approval of content to be presented.

·         Consultation n promotional tactics for webinar and on demand presentations.

Primary Market Research (via email)

·         Topic of research  and target audience to be surveyed to be determined by client

·         Research project can be a blind study or vendor sponsored

·         Survey instrument developed in collaboration with client and analyst team

·         Once the survey questionnaire is approved by the client, it is input into the online survey software.

·         An invitation to participate in the survey is created in collaboration with the sponsor.

·         The invitation is distributed via email to a list that has been provided by the sponsor and/or acquired by other sources.

·         The survey is self-administered online and submitted electronically

·         Multiple responses to the survey are blocked and filtered out of final results

·         If necessary, multiple distributions of the invitation are sent depending upon statistically significant goals for each project

·         Once the response goals have been met the survey is closed.

·         Data is then cleansed and analyzed by our team of analysts

·         A narrative is developed from the survey results and an executive summary is created

 

Optional services include:

Collateral, Strategy and Lead Generation within Channels Development

·         Specific goals and strategy development for channels development

·         Content development in collaboration with vendor

·         Partner audit regarding horizontal and vertical partners for targeted audience of program,  (pricing impacted by this item)

·         White-Paper for value proposition partner assessment

·         Partner program lead generation with targeted ISV's

·         Consultation n promotional tactics for channels strategy.

Micro blogging

Micro blogging serves a PR function that allows companies to build in interactive communities with targeted participants. Micro blogging provides content distribution through a viral mechanism and lead to improved lead generation, and customer retention and acquisition by enabling information delivery to the appropriate audiences. External third-party blogs can be viewed as insider sources of information and often command a level of credibility not achievable through traditional PR.

We provide an outsider approach to creating and placing targeted content to appeal to  a new generation or partners.  The Blogosphere has become source for unique inside information with content that is insightful, engaging, and in twitter-size briefs. The ability to provide an arms-length approach that fosters an objective view of information is often difficult for a company to create, maintain, and develop. Just as the company newsletters and magazines have been a successful channels of communication in the past,  professionally developed blogging content is critical for communication today.

We will work with individual clients to develop blogs and blog content that appears independent of their Web sites, providing them a credible presence in the blogosphere and channel of communication to current and potential partners.

White Paper Development.

Contentisus staff writes and formats 4-to-8-page White Papers that will address specific subject matter relating to both our clients’ unique value proposition and the objective orientation the market place encapsulates issues around such subject matter. We take the specific and correlate our content to issues that impact the market segment.
Contentisus will aggregate secondary data sources and conduct interviews as necessary with personnel and outside sources. As always our cliental have final approval and editing authority for any White Paper deliverable.